SoftServe Taps Global Design Leader and Adobe Veteran to Spearhead Design Center of Excellence 

All News April 16, 2014 — Austin,TX

SoftServe Taps Global Design Leader and Adobe Veteran to Spearhead Design Center of Excellence
Human centered design expert enhances practice with enterprise and global perspective

SoftServe Inc., a leading global outsourced product and application development company, today announced Darren Hassin has joined the company as Director of the Design Center of Excellence based in Austin, Texas. Hassin is responsible for facilitating Design interaction with clients to drive creative collaboration through effective architecture, wire framing, visual designs, prototyping and user experience testing.

“SoftServe has a reputation for improving time to market with reliable, predictable delivery and I am excited to create a measurable business impact with our clients through great user experiences and continue to grow SoftServe`s design team,” said Darren Hassin, Director of the Design Center of Excellence.

Hassin has more than 20 years’ experience in incorporating human-centered design in areas such as UX Design, UI Architecture and Heuristic Research. Previously, Hassin held design usability and creative management roles with Halliburton, DrillingInfo, Dell, AsiaInspection, National Instruments, AT&T and Adobe. Hassin brings specific expertise building innovative, cohesive user experience offshore teams for both small and large companies around the world, from the United States to Australia, Asia and Europe.

“We are proud to invite such a multi-disciplinary, experienced professional and strategic thinker into our design team. Darren has a unique combination of global and vertical expertise which complements our growth strategy,” said Neil Fox, Executive Vice President and Chief Technology Officer, SoftServe.

The SoftServe Design team analyzes businesses, its customers and the market to consolidate and prioritize goals which ensure the UX design is created with intended user needs in mind and incorporates both predictive and appealing elements into the product design and development process at the onset of a project.

About SoftServe Inc.

SoftServe Inc. a leading global software application development and consulting company, offers robust competencies in software optimization, SaaS/Cloud, Mobile, UI/UX and Big Data/Analytics. SoftServe developed Abiliton, a set of adaptive best practices comprised of people, processes and technology to ensure predictable, repeatable results for faster time to market and scalable growth. SoftServe has over 20 years of industry excellence delivering rich user experiences, intuitive products and solutions for vertical markets such as healthcare, retail and technology. Offices are located in North America, Eastern and Western Europe. For more information please visit