SoftServe Implements Microsoft Bing for OBOZ.ua
Lviv, Ukraine / November 01, 2009
SoftServe Inc. provided consulting and support implementation of Microsoft Bing technologies for the development of OBOZ.ua search services.
OBOZ.ua, a popular Ukrainian Internet portal, recently decided to utilize the new Bing search technologies from Microsoft Corp. The potential of Bing functionalities and the simplicity of their adaption to specific technical and business needs became the main pro arguments in favor of Microsoft technologies.
“Cooperation with Microsoft in the sphere of Internet services is extremely beneficial to us. Within recent years, Microsoft has been actively investing in new Internet technologies and it is ready to share the acquired know-how with its partners. Bing is rapidly changing the situation on the international search market, and I am assured that Ukraine will not become an exception. By taking a correct step and placing our stake on Bing today, we will beat many of our competitors tomorrow”, said Albert Feldman, editor-in-chief, OBOZ.ua Holding.
Yaroslav Popov, the Business Development Manager at SoftServe, notes that: “The Bing program interface (API) is very user-friendly and offers a lot of useful functionalities. Webmasters will be able to adapt Bing search to their own websites features very quickly and with maximal result. When we launched the OBOZ.ua project, we implemented the existing functionality in a relatively short time and created a basis for future project development. I rest assured that the flexibility of customization and extensive functional potential will prompt many Internet professionals and regular users to explore Bing advantages more closely.”
“To date, Bing is probably the most promising Internet search engine, winning more and more adherents due to its innovation and user-friendliness. At present, we are working on the newest functions, and in a short time, Ukrainian users will be able to assess all advantages of Bing search technologies”, emphasized Oleksandr Oriekhov, the DPE Lead at Microsoft Ukraine.
The new search is working at http://search.oboz.ua.
Bing setup tools for webmasters are available at www.bing.com/webmaster and in MSDN Library (in English).
About OBOZ.ua Internet Holding
Internet Holding OBOZ.ua was created in January 2007, integrating all previous Internet projects of the company.
The first OBOZ.ua project, an interactive Internet newspaper called Obozrevatel, was launched in 2002. The current Obozrevatel team has been working on the project since 2004.
Today, OBOZ.ua Holding comprises of such popular portals that include OBOZ.ua, Ukrainian Portal, Kyiv-2000, thematic projects (Mobiles, Sport, Movies, Video, Photo), as well as Forum, Chat, and a number of other services. They offer the opportunity to read, watch, and listen to the news, as well as quickly receive, save and exchange information. The goal of OBOZ.ua Holding is to provide maximum work-related - and other information and services - to users in a fast and convenient way.
About Microsoft Corp.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software and service solutions that help both people and businesses realize their full potential.
Microsoft Ukraine, operating in Ukraine since 2003, works on software market development, as well as the implementation and localization of the latest technologies in that country.
For more information about the company and its products, please visit http://www.microsoft.ua.
Microsoft is a registered trademark of Microsoft Corporation in the U.S. and/or other countries. Other names of products and companies mentioned in the present document are the trademarks of its respective owners.
About SoftServe, Inc.
SoftServe is a leading global provider of proven high quality software development, testing and consulting services. At SoftServe, we are passionate and committed to bringing the best commercial software to market for new and established independent software vendors and software-enabled businesses. To accomplish this, we created AbilitonTM, an approach that develops an assessment and certification framework making it simple to create the right standards, certifications, tools and team structure to repeatedly deliver development success for our clients. Through the years, SoftServe has partnered with hundreds of companies globally on a wide range of products and technologies, successfully completing over 2000 projects. Founded in 1993, SoftServe is headquartered in Fort Myers, Florida, with an award-winning development organization based in Ukraine and the Philippines. For more information, please visit www.softserveinc.com.