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Retail | Whitepaper

Data: The New Currency For Retail

Data is the currency driving retail forward. And knowing which data to use—as well as where and how to leverage it—is key to retail success, both online and on-premise.

The vast majority of shoppers are more likely to buy from a retailer that recognizes them, individually. Whether addressing the customer by name or making empathetic recommendations based on purchase history, a personalized experience is the first step in earning customer loyalty.

And personalization isn’t the only valuable use for data. Data also drives the back-end of the business, across sales, ops, inventory, and logistics, increasing efficiency and profitability.

In this white paper, discover:

  • The value of data in retail and how it drives the business
  • Differentiation and applications of first-, second-, and third-party data
  • Identification and solutions for the most common data challenges
  • How to integrate data into cutting-edge technologies for a competitive advantage

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