by  Adam Gabrault

Building the Smart(er) Future of Digital Health Engagement

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One of the most significant changes caused by the global pandemic revolves around how we seek healthcare. Social distancing and other preventive measures have driven more patients to digital channels. According to the American Journal of Managed Care, telehealth claims grew by over 4,000 percent during the pandemic’s peak. It contributed to the significant increase in digital channel adoption across all areas within healthcare organizations.

In particular, this digital momentum has blurred the lines between healthcare segments and care delivery models. It has pushed payers, providers, and life science firms to seek innovative and personalized ways to engage patients and members across all channels.


The accelerating digital transformation efforts across the healthcare industry enables firms to:

  • Move from reactive care to a proactive, patient- or member-centric engagement model
  • Shift from fee-for-service administration to outcome driven and value-based care
  • Connect with patients or members via connected experiences, providing personalized engagement and promoting intelligent self-service

Healthcare organizations driven by the demands from the global pandemic are undergoing a shift from siloed, reactively driven organizations towards patient- or member-centric engagement models across channels to compete and thrive in the “Digital Decade.” Firms are reorienting their digital capabilities and ecosystems to support this shifting business model.



At SoftServe, we believe that patient and member centricity is critical for organizations seeking to improve patient and member satisfaction and drive improved health outcomes.

We built our HUMAN360º Healthcare Digital Experience Platform to help them with this objective. It accelerates healthcare organizations’ digital transformation and enables payers, providers, and life science firms to create innovative, connected experiences across all channels.

We work with our clients to leverage existing investments in and integrate with best-of-breed content management platforms like Adobe Experience Manager, and Sitecore, while integrating seamless, platform-based experiences powered by our major cloud partners.


The future of healthcare is digital, and we are enabling and accelerating this transformation with the Human360º Digital Experience Platform:

  • Modernize your member or patient digital engagement with connected experiences across all channels

  • Meet or exceed all 21st Century Cures Act, HIPAA, GDPR, and HL7 FHIR data exchange compliance requirements.
  • Provide intelligent patient or member service options and solutions while shifting towards a consultative, value-driven service model.

Our purpose-built, platform-driven approach allows healthcare firms to reduce digital transformation complexity and accelerate time-to-market by 40 percent to 50 percent over traditional methods.

The HUMAN360º Healthcare Digital Experience Platform reduces the total cost of ownership for managing a digital engagement platform. It integrates and maximizes investments in existing infrastructure. The platform enables our clients to delight patients and members while improving healthcare outcomes and building the foundation for the future of digital health.

If you want to learn more about how the HUMAN360º Healthcare Digital Experience Platform can move your healthcare organization forward, watch our in-depth overview of the platform’s capabilities in our on-demand recording.