You Are a Designer and I Am a Prototype

Watch SoftServe VP Matt McBride discuss how a tragic accident led to a career in experience design.

March 21, 2017

What is design? Why is it important? What do we mean when we talk about empathy? I explore these concepts in the context of my personal experience in the following presentation from Product Camp Lviv 2016.


Effective experience design often results in improvements to the customer experience and an increase in brand loyalty. Explore more opportunities for long-term growth in “Digital Strategies for Future-Proofing Your Business in 2017.”

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