Salesforce Application Development for the AppExchange

Our client, a leader in B2B pricing optimization for more than 15 years, provides an AI-based SaaS platform that enables B2B companies to grow market share and profits while maximizing customer lifetime value.

Business Challenge

The client delivers its advanced intelligence seamlessly through the AI-SaaS platform, which is integrated with existing field sales workflows, CRM applications, and e-commerce channels. This informs pricing and sales decisions and increases the value of every B2B customer interaction.

The client was looking for a reliable partner to assist with both the AI-SaaS platform development and the Salesforce application development, which are tightly integrated.

Project Description

The SoftServe team worked with the client’s Salesforce applications based on VisualForce, custom integrations, and publishing application processes for AppExchange from early on. In fact, the team has implemented solutions as part of the client’s platform since 2011. The client has several applications that are delivered in five different managed packages on the Salesforce AppExchange.

After Salesforce released its new Lightning Framework, SoftServe used the technology for all new functionality. The SoftServe team rewrote several applications—based on the Lightning Framework—using the new UI.



SFDC, VisualForce, Lightning, Apex, AppExchange, Amazon Web Services.


Architecture Design, Salesforce Applications Development, Lightning Migration, Salesforce Integrations, Salesforce AppExchange, On-going Support.

Value Delivered

As a reliable and trusted partner for almost eight years, the SoftServe team delivered the following value to the client:

  • Significantly faster application setup
  • Redesigned UI/UX strategy
  • Improved visual analytics
  • Salesforce application and integration development and support
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