No tool or technology can be effective without careful consideration and a deep understanding of who will use it and how. Guided by a strong belief in the fundamentals of the user experience, SoftServe considers the relationship between the business and their customers in every interaction.
our experience design services
Build strong and lasting customer relationships through the ability to provide a cohesive experience across your entire offering of products and services.
Deliver end-to-end experiences that are designed to delight and serve your customers – while being sustainable and competitive for your business.
digital product design
Meet the need for a digital interface or for human-computer interaction in products designed for the digital area.
design thinking workshops
Get a hands-on lesson in the user-centered SoftServe design processes and tools that allow companies to consistently deliver leading products.
Incorporate smarter user interfaces that are driven by SoftServe’s deep understanding of algorithms, machine learning and connected processes.
Create consistent experiences across different devices and web environments, based on SoftServe’s well-documented design systems.
a human-centered approach
SoftServe makes user empathy an integral component of the entire development process, going far beyond colors, layouts and buttons.
Our process starts with engaging in deep user research, which allows us to map user personas, engage in stakeholder interviews, journey mapping and more. Once this critical component is captured, our team of expertise performs experiments with prototypes created from information architecture, content strategy, wireframes and beyond to fail faster and cheaper and arrive at insights sooner.
We believe that design never ends. But we pursue perfection with our sights set on evolving our solution with KPIs and evaluation tools like A/B testing, usability testing, and feedback loops. This cyclical method enables us to create experiences that please users and strengthens relationships with them.
SoftServe’s unique Design Thinking process reflects an empathetic, human-centered approach to experience design.
We employ Lean Design practices in Agile environments to efficiently meet clients’ changing needs.
By aligning Design Thinking with business goals, we’re able to deliver innovative solutions that meet the needs of both businesses and users.
Our team includes Certified Usability Exerts working in locations around the globe.
SoftServe has delivered over 100 experience design projects to companies across the spectrum from startups to Fortune 100 enterprises.
The experience design team at SoftServe includes professional design educators and visionaries who have published articles on design and design trends.
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