Experience Design and Financial Services: Staying Current in a Disruptive Landscape3 min read
A fresh digital disruptive approach to existing legacy processes and products requires knowing your customers. It’s not enough to make your website mob ile friendly or to unveil a thin-skinned app. Companies need to realign technologies that map to the customer journey in order to decrease customer attrition and increase customer engagement—and this requires taking a fresh look at your customer experience using experience design.
Why Experience Design?
Experience design, when executed correctly, will propel your business into the digital era.
This is because experience design encompasses so many different things—it’s not only about what a product looks and feels like, but also how well it works and the value it brings to the user.
Experience design is the means by which with which you interact with your customers. When we first hear the word design we typically assume it’s all about the aesthetic. This is certainly important, but it’s also applicability, user-friendliness, and functionality. It’s the entire experience that your customer has when he or she interacts with your company and the value that is created during that exchange.
For Financial Services companies in particular, outdated interfaces, low functionality, or a confusing user journey can drive customers away from your business—and into the arms of your competitors. An outdated system can be responsible for a high bounce rate, low rate of customer retention, and low customer interaction metrics.
And so, modern experience design becomes a necessary investment that carries a measurable ROI.
It increases revenue by improving customer satisfaction and engagement, and cuts costs by increasing productiv ity. And the more intuitive and outcome-focused your customer’s journey is, the more likely they are to stay loyal to your company.
Getting Up to Speed
Wherever you are in updating your legacy software and customer experience, revamping an entire system(s) isn’t a task to take on lightly.
That’s why at SoftServe, we rely on a collaborative process to deliver customized solutions tailored to your business. Our Experience Design studio goes to great lengths to understand your business, think like your customers, and deliver a solution that ultimately satisfies your needs.
Design Thinking: SoftServe’s unique design thinking process reflects an empathetic, human-centered approach to experience design.
Lean Design-Driven: We employ lean design practices in agile environments to efficiently meet clients’ changing needs.
Business Alignment: By aligning Design Thinking with business goals, we’re able to deliver innovative solutions that meet the needs of both businesses and users.
Certified Experts: Our team includes Certified Usability Exerts working in locations around the globe.
World-class Customers: SoftServe has delivered over 100 experience design projects to companies across the spectrum from startups to Fortune 100 enterprises.
Industry Influencers: The experience design team at SoftServe includes professional design educators and visionaries who have published articles on design and design trends.
We bring together branding, user experience, and user interface to give you a comprehensive experience design. Artificial intelligence, Internet of Things, virtual reality, voice control, and predictive analytics are among top trends that are transforming how and what we design. And executing them within financial regula tions is something we take very seriously.
Learn more about the ins and outs of experience design as it relates to Financial Services in our latest white paper, “Cutting-Edge Digital Experiences for BFSI Customers.”