Product Development Services (PDS) 2.0

Improve your ability to innovate and reduce your time to market using SoftServe’s proactive, domain-led offerings.

Service Offering

SoftServe has been successfully providing innovative Product Development Services 2.0 to leading Healthcare providers, large Telecom, Banks and Oil & Gas corporations worldwide for many years. Based on our experience in effective management of a wide span of product development processes, from ideas to highly complex solutions, SoftServe developed a proprietary EPIC™ Product Development Portfolio.

Serving as our powertrain for PDS 2.0, EPIC uses a spiral lifecycle model and consists of four integral services:

  • Envision. We plan, design and co-create your product with you via product ideation, conceptualization and UX design services.
  • Probe. We run a feasibility study, proof of concept and user testing to verify and validate the initial design. We also shape the final design and implementation.
  • Innovate. We increase the value and usability of a product through constant innovation during the final design, pilot production and product extension stages.
  • Continue. We pursue product optimization and business continuity as well as increase sustainability by implementing our sophisticated product management lifecycle service and Application Lifecycle Management (ALM) tools.

Product Development Services 2.0

Product Development Services 2.0 is a fast growing part of traditional PDS with a compound annual growth rate (CAGR) at almost 30%.

Distinctive area PDS 2.0 Differentiations
Span of Responsibility Entire product lifecycle (PDLC/PLM)
All stages of the PDS stack can be outsourced
Value Delivered Asset-based solutions
Faster time-to-market
Pricing Model Outcome-based
Fixed price is back
Differentiation High
Margins High
Sales Model Domain-based solutions
Proactive partnerships
Marketing Model Portfolio-based strategic partnership relations

PDS 2.0 is aimed at providing innovations and development for:

  • Telemedicine
  • Medical Equipment
  • Machine-to-Machine (M2M)
  • Internet of Things (IoT)
  • ICE or IVI  In-Car Entertainment or In-Vehicle Entertainment
  • Embedded
  • Regulations and Information
  • Content & Integration Services.

Within our EPIC PDS 2.0 portfolio, SoftServe provides:

  • Ideation & conceptualization – with the use of a spiral process to create a Proof of Concept.
  • UX Design, a set of Usability Consulting, UX Design and UI Design services, applicable to the Healthcare, Banking, Retail industries, and for ISV needs, spanning from mobile devices and web to PC and TV.
  • Feasibility study aimed at technological and budget validation. Benchmarking your product idea by performing a Feasibility Study, Proof of Concept, Prototype and User Testing to minimize the risks early in the product development cycle.
  • ALM Consulting, a service of professional consulting, enterprise methodology and tools for governance of apps and production process. Our ALM service is evolving into a wider PLM/PDLC service offering, covering the entire product lifecycle.
Contact us
US Toll Free:
Request more information!


Case Study Data Warehouse Solution for Call Detail Recording

Data Warehouse Solution for Call Detail Recording

Learn how SoftServe’s Call Detail Recording solution helped a leading client centric global banking and financial services company improve management, visibility, and service delivery across global and enterprise converged Voice-over-IP (VoIP), SIP and MPLS networks.

Case Study Distributed Agile Practice for the Healthcare Solution

Distributed Agile Practice for the Healthcare Solution

Using Agile methodology was the basis for strong communications between Allscripts` and SoftServe`s integrated teams, and fostered continuous feedback and collaboration.

Case Study Observational Mobile Classroom Assessment Software for the Education Industry

Observational Mobile Classroom Assessment Software for the Education Industry

Read how SoftServe helped a pioneer of mobile assessments and instructional analytics achieve the planned business goals, including reduction of software development costs, faster time to market, and revenue increase.