Alfredo Rubina

Vice President Financial Services Domain Solutions and Consulting

As VP Financial Services, Alfredo Rubina defines and builds SoftServe’s financial services domain growth and go-to-market strategy in EMEA.

Previously, Alfredo managed strategy and go-to-market as Head of IHS Markit’s Digital business in EMEA and Latin America. He had full P&L responsibility for the company and its successful growth.

Before his association with IHS Markit, he was with Interactive Data Managed Solutions AG for more than 15 years. There, Alfredo established and expanded the digital business into a leading global provider of bespoke solutions for the financial industry.

He also has experience with the investment banking sector and German retail banking and savings bank organizations, holding a variety of account management, sales, and business development roles.

In addition to his Banking Expert apprenticeship at Sparkasse Mannheim, he studied Business Informatics and Business Administration at the University of Mannheim.

Alfredo’s recent stories

By Volodymyr Semenyshyn, Alfredo RubinaJun 16, 2023

Data & AnalyticsDigital ProductsFinancial ServicesSecurity

Financial Institutions Must Be More Proactive To Combat Fraud in the Digital Age

Banks must be more proactive using technology to combat new digital fraud threats.

6 min read

By Alfredo Rubina, Anton KaidorinMar 29, 2022

Data & AnalyticsFinancial Services

ESG and Financial Services: Ethical Investing Meets Big Data and Cloud

Environmental, Social, and Governance, or ESG for short, is an increasingly popular way for investors to build a more ethical portfolio.

5 min read