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Hristo Borisov Mitsov

Commerical Salesforce Lead for EMEA

Hristo, Salesforce Commercial Director at SoftServe, has been with the company since 2019 and brings over 12 years of deep expertise in the Salesforce ecosystem. With proven experience in complex Service Cloud, CPQ, and Field Service implementations, he holds 10 Salesforce certifications, with a current focus on Agentforce and Data Cloud. Hristo has successfully delivered innovative solutions for enterprise clients across education, finance, manufacturing, and consumer goods, driving impactful business outcomes.

Hristo’s recent stories

By Hristo Borisov Mitsov Aug 06, 2025
Data & Analytics•
IoT, XR, Robotics, AI & ML•
Salesforce

Deploying Agentforce with Confidence: Intelligent Agents for Smart Workflows

Discover how SoftServe helps enterprises launch intelligent agents with Salesforce Agentforce. Streamline operations, enhance CX, and drive ROI. 

clock-icon-black  9 min read
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