SoftServe Meet-up: Machine Learning and Psychometrics in Retail


Oct 18, 2018


New York City, NY


Join us at the Microsoft Building in NYC for our latest meet-up, “Machine Learning and Psychometrics in Retail” for free food, local craft beer, and discussion.

Learn how psychometrics and machine learning can dramatically change personalization for in-store and e-commerce experiences.

In this meet-up, we’ll discuss how to build an accurate psychometric profile using the OCEAN approach, which is designed to measure five major psychometric characteristics: openness, conscientiousness, extraversion, agreeableness, and neuroticism. Each of them, and especially all five, can explain the reasoning behind our behavior, including our past and future retail motivation, plans, and actions. OCEAN can describe millions and billions of different types of personalities, as opposed to simple psychometric characteristics such as temperament (only four types) or socionic types (only 16 types).

Understanding customers’ psychometric characteristics through the OCEAN approach helps provide an uncannily accurate message and a dramatically improved, personalized experience both in-store and online.

In our live demo, we'll show the types of data we analyze to get OCEAN characteristics, the approach we use to analyze them, and what outcomes and insights we can generate from it in terms of product recommendations and bespoke marketing messages for each individual product and customer.

Attendees are encouraged to bring their Twitter handles to the meetup to determine their psychotype.

This event is by invitation only due to room capacity.


Valentyn Kropov – Delivery Director


Valentyn Kropov is a Delivery Director at SoftServe, specializing in the retail industry. He is a passionate early promoter of new trends and technologies like big data, data science, and automation (RPA/SPA). Valentyn concentrates on behavioral analytics, machine learning, personalization, and other aspects of the retail industry to implement next-generation recommendations, customer experience engines, and augmented analytics.

Valentyn is a founder of GeekSpeaks, an IT school where hands-on IT engineers teach new technologies; founder of the Kyiv Big Data Community, the largest big data community in Eastern Europe; and an IEEE and Cloudera author. He is also a frequent speaker at domestic and international conferences including Cisco Live, IT Weekend, IT Jam, London Big Data Community, Agile Bootcamp, and Outsource People, among others.


October 18, 2018
2:00 p.m. – 5:00 p.m. EST


2:00 PM – Doors Open
2:30 PM – Speaker + Q&A
3:30 PM – Networking

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.