Personalization increases revenue and enhances customer experiences. Artificial intelligence (AI) and machine learning (ML) enables personalization, at scale. With AI/ML retailers can:
![retail-ai-ml-2](https://www.softserveinc.com/cdn/img/resources/retail-ai-ml-2.png)
Read more about retail enterprise personalization in SoftServe’s whitepaper, "Hyper-Personalization for Retail."