Powerlytics Accelerates Lead Generation With TrueWealth

Financial advisors and institutions are constantly striving to deliver personalized services with efficiency, yet traditional lead generation tools fall short, relying on outdated or incomplete data. This inefficiency not only prolongs sales cycles but also inflates the cost of client acquisition, making the quest for high-potential clients a costly and time-consuming challenge.

Improve data-driven lead generation

Powerlytics is a leading provider of comprehensive business and consumer financial data for banks, credit unions, insurance, and asset and wealth management institutions. Seeking to expand its product portfolio and explore new revenue streams, Powerlytics wanted to develop a new, innovative lead generation platform that would fully leverage its rich financial data assets.

Traditional lead generation tools often fall short — relying on outdated, incomplete, or superficial data — which makes identifying and reaching high-potential clients a costly and time-consuming process. Recognizing this challenge, Powerlytics aimed to meet the market's growing demand for accurate, data-driven lead qualification. Their objective was to streamline long sales cycles, reduce client acquisition costs, and ultimately empower financial professionals to engage more effectively with ideal prospects.

Create a lead generation pipeline tailored to financial institutions

Powerlytics turned to SoftServe to bring the concept of a modernized lead generation platform, TrueWealth, from idea to reality.

SoftServe supported the full product lifecycle, including:

Optimize targeting and data-driven insights

TrueWealth is a game-changer for lead generation. It empowers financial planners, advisors, credit unions, and banks to:

• Build highly targeted, data-rich marketing lists
• Shorten sales cycles and improve conversion rates
• Lower the cost of client acquisition

The platform offers several standout features that enable financial institutions to move beyond basic targeting and toward unlocking strategic engagement with high-value prospects. TrueWealth features:

• Precision lead targeting: Users can define location-based lead lists using a wide range of financial filters that take advantage of Powerlytics’ extensive dataset to identify and target leads. This includes total investable assets — broken down into retirement vs. non-retirement, interest-bearing vs. equity-related — and more.
• Custom scoring and segmentation: Recognizing the importance of demographics such as income, age, and gender, TrueWealth provides a unique scoring mechanism. This allows users to prioritize leads based on how closely they match an ideal client profile, making list distribution more strategic and actionable.
• Regional market insights: Users can access granular market data for selected regions, including:
  • Average investable assets by type
  • Income levels
  • Geographic wealth distribution via interactive maps
• Advanced financial intelligence: Leveraging Powerlytics’ proprietary datasets, the platform offers deep insights into several
  • Historical income trends
  • Comparisons across states
  • Demographics such as employment and marital status
  • Shifts in housing costs and more

Convert complex data into powerful value

In under six months, SoftServe and Powerlytics transformed a concept into a fully operational, digital product. The collaboration produced measurable business value, including:

• Launch of a new business model to monetize proprietary financial datasets
• A subscription-based platform appealing to both small advisors and large institutions
• A scalable digital product that broadens Powerlytics’ market reach and relevance

A strategic partnership helps organizations take their bold ideas to market where they provide a tangible impact.

Let’s talk about how SoftServe can help you achieve your business and growth goals by implementing next-generation solutions.