Big Data’s Media, Entertainment, and Telecoms Evolution Roundtable


1 h 25 min



While media and entertainment industries’ use of Big Data has evolved over time leading to an acceleration in digital transformation. it wasn’t until these companies successfully partnered with the telecom industry that things truly amplified.

Enabled by API integration capabilities, entertainment venues could now gain data from partner ecosystems, allowing them to both modernize their own applications and build a winning customer experience.

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These collaborations led to Initiatives such as stadiums pushing personalized deals and content to its fans’ smartphones in real-time or amusement parks interacting and engaging guests throughout their visit.

Simultaneously, telecom providers could now access new revenue streams thanks to data monetization, giving them the opportunity to reduce development costs and quickly expand into new markets.

So, how can you leverage the wealth of opportunities data integration opens up?

Learn the ways to monetize APIs and data, sell services across new channels, and drive customer satisfaction and retention with SoftServe and a select group of industry experts at this interactive virtual roundtable.

Our speaker:

David White

David White, VP Digital Platforms, SoftServe

Dave White is responsible for leading our Platforms Center of Excellence with a primary focus on helping our enterprise customers execute their digital transformations. Platforms COE includes API Management, Digital Experience, eCommerce, Salesforce, and SAP practices. White was CTO of Quark Software Inc for 7 years transforming Quark from a desktop publishing software company to enterprise suite for content automation focused on financial services, high tech, and government. Prior to Quark, Dave was vice president of product strategy at PTC and Arbortext where he led key initiatives for executing on emerging technologies, strategic partnerships, and acquisitions. He has also held roles in business development, product management, and engineering. White graduated from Purdue University with a degree in electrical engineering technology.

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