Client Background
Our client runs an online marketplace where people buy and sell vehicles. It serves professional car dealers and private customers. In Germany, 31,000 dealers use the platform.
Business Challenge
User-friendliness was the top priority from the start. A clear structure and simple navigation let sellers place ads quickly, with up to twelve photos each.
Buyers can narrow search results to their preferences and get tailored offers in a few clicks. The extensive database also gives them a market overview and pricing information, a solid basis for fair negotiations.
Project Description
The client asked SoftServe to rebuild its existing e-commerce solution to help car dealers who were struggling to grow sales. The SoftServe team:
- Added new features to drive sales
- Integrated credit options through banks
- Added car leasing through banks
- Built in a car configuration wizard
- Integrated new car suppliers
- Enabled car catalog pages in different styles that can be embedded on third-party sites
Technology Stack
- PHP
- MySQL
- Magento eCommerce
- Yii
- HTML
- CSS
- JavaScript
- JQuery
Value Delivered
The rebuild made the platform easier to use and turned the startup into a profitable business. It also won an ADAC award from a well-known German magazine for the best cars e-commerce solution.
