Cookie Notice

Cookie Lifespan

The period a cookie is valid and stored in your web browser before it expires is known as its lifespan. Cookies' lifespan can be:

• Session: Temporary cookies are deleted once you close your browser.
• Persistent: These have an expiration date and remain in your device's web browser until they expire or are manually deleted.

Cookie Origin

The origin of a cookie indicates where it was created and issued from. Cookies can be: 

• First-Party Cookies: the website you are currently visiting.
• Third-Party Cookies: third parties, such as our partners, acting on our behalf.

Cookie Purpose

Our website uses cookies for various functions:

• Necessary Cookies: Ensure that the basic functions of our website are secure and treated as a top priority.
• Functional Cookies: Enable optional website features such as embedded videos, social media integrations, and feedback tools.
• Analytics Cookies: Collect statistical information about how users engage with our website, including pages visited and links clicked.
• Advertisement Cookies: Track users' online behavior to deliver more relevant advertisements. These cookies may also be used for remarketing purposes and to measure the effectiveness of marketing campaigns.
• Personalization Сookies: Link your browsing activity to identifiers you provide (such as your email address) after you give consent. This process is known as identity resolution and may involve placing your activity into general interest groups so we can provide more relevant marketing. 

Lawful Bases for Processing

We rely on the following lawful bases to collect and process your cookies:

• Legitimate Interest: To process necessary cookies that are essential for the proper functioning of the website.
• Consent: To process other cookies for specific purposes. 

Cookie Preferences Center

You can find all current information about cookies used on our websites in the Cookie Preferences Center. Here, you can review and manage your cookie settings, allowing you to make informed decisions regarding your personal data. The Cookie Preferences Center provides:

• A list of first-party and third-party services that may set cookies through our websites and advertisements.
• A brief description of each cookie.
• The purposes for which your data is processed.
• The duration of data storage.

For more information on cookie management and opting out, please see the Cookie preferences section.
 
 

HTML Web Storage

HTML Web Storage, also known as the Web Storage API, allows websites to store data directly in your browser. It can hold up to 5MB of information, such as text or lists. Unlike cookies, this data is not sent to the server when you open a webpage. There are two types of web storage: 

• Session storage. This is accessible only within a single browser tab or window; data disappears once you close the tab or browser. 
• Local storage. This is accessible across all tabs and windows from the same website; the data remains in your browser even after you close it and doesn’t expire unless you or the website removes it.

Tracking Tags and Tracking Pixels (or Web Beacons) 

Tracking tags and pixels, or web beacons, are small images embedded in websites, emails, or advertisements. They are typically invisible to users but can send information to the server when loaded. These tools can measure website traffic, track user behavior, and verify the delivery or opening of emails. Advertisers or marketers often use them to enhance their campaigns or personalize content. 
 

Device Fingerprinting

Device fingerprinting is a technique for collecting information about your device’s unique configuration and tracking your online behavior. This process creates a unique "fingerprint" using various data sources, such as your browser, IP address, and device settings. This feature is used to prevent fraud, track user visits across multiple browsers and devices, and personalize users’ experiences. 
 

UTM labels (UTM codes or UTM tags)

UTM labels, also known as UTM codes or tags, are text added to a website URL to track where your website traffic comes from. They help monitor the performance of online campaigns using web analytics tools. UTM cookies do not contain personal data but include information about the source, medium, campaign name, and content. This helps marketers understand the origin of website traffic. However, the data collected can be linked to personal data to track individual user behavior.