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Taras Kovalchuk

XR Practice Director


Taras Kovalchuk is an XR Practice Leader at SoftServe. Taras is an expert with more than ten years of experience in software engineering, including more than five years of leadership experience. He has pioneered extended reality competence in both entertainment and enterprise solutions. Main focus areas are advocation of innovations, people development, and efficiency in operations.

Taras’s recent stories

By Lyubomyr Demkiv, Pawel Markiewicz, Błażej Fiderek, Taras Kovalchuk, Roman Abramovych, Hugo Börjesson, Urban WikmanMay 15, 2025
Generative AIInnovation PlatformMining

​​Mining Automation: From Optional to Essential​

Automation and simulation-driven optimization help solve mining challenges. Enhance productivity, cut costs, and make operations safer with flexible, scalable technology.

clock-icon-black  4 min read
By Taras KovalchukJul 15, 2019
IoT, XR, Robotics, AI & MLRetail

Preparing for The AR Disruption in Retail

Discover how AR can heighten the customer experience in retail.

clock-icon-black  4 min read
By Taras KovalchukNov 23, 2018
IoT, XR, Robotics, AI & ML

XR Haptics, Tracking, and Trends

What to expect in the future of augmented, virtual, and merged reality.

clock-icon-black  2 min read
By Taras KovalchukNov 08, 2018
IoT, XR, Robotics, AI & ML

Extended Reality: Fact and Fiction

AR, VR, and MR are taking the world by storm—but what are the common misconceptions behind extended reality?

clock-icon-black  3 min read
By Taras KovalchukNov 06, 2018
Healthcare & Life SciencesIoT, XR, Robotics, AI & ML

Why Healthcare Needs AI and ML—Stat!

Big strides in healthcare’s digital journey are available daily.

clock-icon-black  1 min read
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