Business Challenge
Our client is a subsidiary of a leading communications provider in Central and Eastern Europe, and a partner that supports customers in the process of digitalizing their business. The company focuses on the B2B market and offers digital services to actively support companies in their digitalization process, with the goal of enhancing business success. Our client covers solution areas such as IoT, artificial intelligence, security, and cloud-based ICT solutions, building on existing data center capacities across European and other markets.
Our client needed a solution to increase the operational effectiveness of its marketing department and enhance the customer experience across its web presence. Key requirements included website content management, personalization features to tailor the site to various customer segments, and advanced analytics to measure and optimize website performance.
Project Description
To recommend a suitable solution, SoftServe held a series of discovery meetings with all involved stakeholders to assess existing processes, ecosystem, and workflows.
Based on the findings from the discovery phase, the recommended platform was Episerver, a market-leading web content management system and digital marketing suite. It enables editors to drag and drop content to quickly create new digital experiences that are automatically responsive. Episerver also offers advanced capabilities that use artificial intelligence to personalize experiences, including content and product recommendations, search results, and emails.
SoftServe was responsible for implementing Episerver Digital Experience Cloud and integrating it with our client's other tools, third-party systems, and repositories of customer data used for segmentation.
Value Delivered
By implementing Episerver Digital Experience Cloud, SoftServe enabled our client to manage its marketing activities more easily and deliver an enhanced customer experience. Key benefits of the new solution include:
- Easy-to-use web content management, plus an additional forms module that lets marketers build web forms from scratch
- Content personalization based on customer segments' characteristics and interests
- Enhanced visibility into user interactions through advanced analytics
With Episerver Digital Experience Cloud in place, our client's marketing team now works from a single platform built for both scale and personalization. The result is a website that adapts to each visitor and a foundation the team can keep building on as digital demands grow.
