Shoptalk Spring 2026: Retail, Elevated — with SoftServe + Optimizely

What:

In-Person Event

Location:

Mandalay Bay Convention Center,
Booth #1877

Visit us at our booth with Optimizely to see how we accelerate Opal across industries.

Optimizely is packed with advanced capabilities, and Opal adds automation to help teams get even more value from content, personalization, and experimentation.

At Shoptalk Spring, our digital experience and e-commerce team will show how to put that power to work. Visit SoftServe at our booth with Optimizely to learn how we help retailers across industries:

• Convert more shoppers
• Personalize every interaction
• Eliminate customer friction
• Harmonize CRM, ERP, and analytics

Immersive experiences at Sphere

SoftServe and Optimizely will host a private, invite‑only executive reception for senior technology and digital leaders to connect beyond the conference. On March 24, experience a private screening of the Wizard of Oz inside a private suite at the iconic Sphere.

Optimizely + SoftServe: 8+ Years of Partnership

Optimizely gives you the platform. SoftServe brings the engineering power that makes every feature count. After eight years of partnership, we know how to turn Optimizely and Opal from “installed” to “unstoppable.”

If you are trying to build or rebuild Optimizely, stop by booth #1877 to talk to one of our experts.