Agentic commerce in retail is no longer a forecast. In new EHI research commissioned by SoftServe, 86.1% of 218 German-speaking retail decision-makers expect AI agents to influence how their customers buy, and 91.1% expect the shift to define the sector within a decade. Far fewer have prepared: 44.9% have no strategic direction, 39.2% trust their data foundation, and 27.6% have named an owner. No retailer has scaled it yet. This infographic maps the expectation, the readiness gap behind it, and the three moves that decide who arrives first.
