B2B Price Optimization Solutions Provider Develops Custom Application for The AppExchange on Salesforce Platform

Our client has been a leader in B2B pricing optimization for more than 15 years. It provides price optimization and price management applications for companies in manufacturing, distribution, high-tech, and industrial services.

Business Challenge

In addressing core business needs, our client was looking for a reliable partner to develop custom software specifically to:

  • Develop a custom Salesforce application and deploy it to Salesforce AppExchange
  • Integrate its AI-SaaS platform with a Salesforce platform and existing applications

Project Description

Meeting customer requirements the current systems were enhanced by custom capabilities of the Salesforce Platform. SoftServe developed and deployed a custom application for Salesforce’s AppExchange and conducted integration between the client’s Salesforce and SaaS Platforms.

Using this Salesforce platform the team:

  • Delivered proof of concepts for new features
  • Designed and created infrastructure for product release
  • Designed and implemented real-time data synchronization between Salesforce and the application tier
  • Implemented custom components for Visualforce and Lightning platform

Value Delivered

  • Differentiated pricing for existing customers and new visitors at the product or SKU level
  • eCommerce-specific discounts that can be personalized (or targeted) to customer segments and product groups
  • Clear analytics of pageviews, conversions, cart abandonment data and inventory availability to set multiple discounting strategies online
  • The new features offer customer-specific agreement prices and dynamic tiered pricing for quantity breaks online
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