It’s time to stop talking about the “Digital Transformation.” In today’s intensely competitive global landscape, companies should instead plan for a continuous “Digital Journey.”

Recently, SoftServe commissioned market research which yielded extensive insights into the way businesses respond to digital today. In the summer of 2018 over 700 businesses in the US and EU were probed with regard to how brands are adapting to the disruptive forces of the digital era, what business needs are driving change or disruption, what technologies are critical for the future, and more.

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