Franziska’s recent stories

By Ben Bach, Franziska FreidelOct 02, 2026
Data & Analytics•
IoT, XR, Robotics, AI & ML•
Retail

Retail has decided agentic commerce is coming. It hasn't decided who's responsible.

Agentic commerce in retail: 72.4% of retailers have no owner for it. See what the EHI study found.

By Ben Bach, Franziska Freidel, Lyubomyr DemkivJul 02, 2026
IoT, XR, Robotics, AI & ML•
Operational Efficiency•
Retail

Robots in Retail: Scaling Automation with Physical AI

Scale retail automation with Physical AI and simulation-first digital twins to solve labor and SKU complexity.

By Franziska FreidelMar 10, 2026
Generative AI•
Google Cloud•
Retail

Economies of Speed: The Race for Agentic Commerce

Agentic commerce is reshaping retail. Early adopters have a competitive edge — SoftServe can help you become one.