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Michaella Pesheva

DXP Delivery Lead


Michaella is a digital marketing professional in SoftServe’s Digital experience platforms department. Her primary focus is helping clients establish a successful digital strategy to effectively manage their customers’ experiences. Some of the key areas that she consults on are omnichannel content management and distribution, connected customer experiences through personalization and marketing automation, campaign management and data-driven experience optimization.

Michaella’s recent stories

By Michaella PeshevaSep 24, 2019
DXP

The Right DXP for Software

How to choose the right digital experience platform for your software company.

clock-icon-black  5 min read
By Michaella PeshevaSep 10, 2019
DXP

Why Software Needs DXP

Digital experience platforms address common challenges for software companies.

clock-icon-black  5 min read
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