Ben Bach

DACH General Manager

Ben Bach serves as SoftServe’s DACH general manager, driving growth across the region through business development, client partnerships, and strategic initiatives. As senior VP, he focuses on expanding industry verticals and building strong, long-term client relationships.

Before joining SoftServe, Ben was vice president and head of consumer and services at EPAM Systems Inc. Prior to that, he held leadership roles at Capgemini in market development across Europe and in global account strategy for consumer products and retail.

Ben’s proven track record and management acumen empower his teams to deliver client-centric services at a high standard of excellence. His published contributions on customer loyalty and enterprise development further attest to his industry leadership in technology enablement and business strategy.

Ben holds an M.Sc., summa cum laude, in international marketing strategy from the University of Lincoln, United Kingdom. He also earned a degree in mechanical engineering from the Karlsruhe Institute of Technology in Germany and completed advanced management programs at the International Institute for Management Development in Lausanne, Switzerland.

Ben’s recent stories

By Ben Bach, Franziska Freidel, Lyubomyr DemkivJul 02, 2026

IoT, XR, Robotics, AI & ML•

Operational Efficiency•

Retail

Robots in Retail: Scaling Automation with Physical AI

Scale retail automation with Physical AI and simulation-first digital twins to solve labor and SKU complexity.

By Ben BachNov 18, 2025

Manufacturing•

Microsoft•

NVIDIA•

Operational Efficiency

Breaking Bottlenecks: AI-Driven Process Simulation and Digital Twins

AI-enhanced process simulation with digital twins — Efficiency revolution with Microsoft, NVIDIA, and SoftServe!

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Ben’s recent stories

Robots in Retail: Scaling Automation with Physical AI

Breaking Bottlenecks: AI-Driven Process Simulation and Digital Twins