Our client helps to bring relief to patients suffering from conditions such as Irritable Bowel Syndrome (IBS), Inflammatory Bowel Disease (IBD), and Celiac Disease. Dietary modification is a recommended treatment. They offer a product that helps people follow a “Low-FODMAP” approach which limits foods that aggravate the gut and cause IBS symptoms.
When introducing this product into the market, the client faced several challenges:
- Target audience awareness
- Tight time to market
- Creating a subscription business model
- Development of a mobile app that collects feedback from customers
- Food vendor integration
To solve these challenges, SoftServe created a Shopify solution in 90 days that:
- Handles heavy user traffic
- Acquainted the user with the product through unique design
- Collects in-app customer feedback
- Features a patient response reporting module
SoftServe integrated Shopify with the client’s mobile app. Key features include a subscription model, customer health reports with dietitian feedback, and integration with external vendors.
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