Messaging and Loyalty Program using iBeacons
The client is a US company that launched a quick shopping browser mobile application to make online shopping smarter. Their application processes and aggregates online eCommerce websites and provides the users with the ability to browse online catalogs through unified and mobile optimized user interface while staying completely anonymous.
To introduce a new revenue stream and provide additional benefits to customers the client decided to implement in-store messaging functionality with offers and promotions as well as customer loyalty program based on customer recurring visits to stores that participate in the program.
SoftServe developed the In-Store Messaging and Loyalty Program solution with the following main components:
- iBeacon devices installed in stores and configured using vendor-supplied mobile application
- Back-end system
- Improved mobile application
The benefits of the solution include:
- Retailers can create multiple rewards and communication
- Easy and non obtrusive engagement for shoppers. All shoppers participate by visiting. The only equipment needed is to download and sign up for the mobile app.