Leverage DXP for a Value-Driven Customer Experience


51 min



Building a good customer experience (CX) isn’t just good practice, it’s good business. An optimal customer experience grows brand loyalty, builds trust, and increases revenue by bringing them back to your business again and again.

DXP for CX

Watch the event recording to understand what goes into creating a value-driven CX that is holistic, proactive, and meaningful. Key topics include how:

  • Hyperpersonlization enhances user experience
  • Marketing automation can supercharge customer engagement
  • AI drives customer micro-segmentation
  • And more!

Our speakers:

Anton Baturan

Anton Baturan, Director, Digital Strategy & Innovation

Anton Baturan is the Director of Digital Strategy and Innovation at SoftServe. He has been a change catalyst in shaping digital products, services, and businesses across industry sectors with a shared need for structured innovation at scale. Anton’s focus for his interdisciplinary team is in bringing holistic, systematic, and strategic solutions that affect outcomes for businesses and the people who make them.
Georgi Bilyukov

Georgi Bilyukov, Associate Director, DXP

Georgi Bilyukov is Associate Director Digital Experience Platforms, managing a team of digital strategists, platform consultants, architects, and developers. He has more than 10 years of industry experience combining technical, sales, leadership, and consultancy roles. One of the most valuable aspects of Georgi`s profile bridges the gap between engineering, marketing, and sales. Georgi is a two-time recipient of the worldwide Sitecore Most Valuable Professional award for his contribution to the DXP community.

Watch now

For information about what we do with your personal data, see our Privacy Policy.