Jess’s recent stories
Survive or Thrive in the Retail Personalization World
Provide customers with a personalized touch.
RETAIL HIVE LIVE RECAP: Engaging the Connected Customer
Take a look at the key takeaways from retailers and retail experts as a result of the roundtable topic, “Data, Analytics & Custome r Visibility in an Omnichannel World.”
Reachable Innovations for Retail
Accessible ways to capture customer data and engagement.
Data’s Role in the Retail Experience
Find a 360-degree view of the customer through retail data integration.
Recommendation vs. Personalization in Retail
Going beyond recommendation engines to personalization that creates loyalists
Personalization as Key Currency for Retail
Customer loyalty is the new differentiator for retail—are you doing it well?
3 Small Changes for Big Impact on Customer Experience
In this blog post, retail expert Jessica Vadino discusses small changes that can improve the customer experience.