Matt McBride

SVP of Digital Strategy and Innovation

Matt is the Vice President of Global Experience Design at SoftServe.

He has spent nearly 15 years working for multiple design agencies, global enterprises and successful startups on projects that included cross platform, user centered digital products, responsive web design systems, design languages, native mobile applications, e-commerce platforms, augmented reality solutions, and cloud based services, as well as integrated digital marketing and social experiences.

Matt is also an adjunct university professor teaching Visual Design and Portfolio courses. He is an advocate for user centered design and design thinking methodologies and has a passion for educating others on the practical application of design thinking to real user problems.

Matt’s recent stories

By Matt McBrideMay 24, 2019

Experience DesignFinancial Services

Guidelines for Experience Design Success in Financial Services

Moving from a product-centric to a customer-centric approach allows financial services companies to create compelling customer experiences, services and products.

3 min read

By Matt McBrideMar 21, 2017

Experience Design

You Are a Designer and I Am a Prototype

Watch SoftServe VP Matt McBride discuss how a tragic accident led to a career in experience design.

1 min read