The Evolution of Big Data Within Media, Entertainment and Telecoms


Feb 05, 2021


Online, North America


The media and entertainment industries have long been proponents of Big Data. Their evolution not only allows the acceleration of digital transformation but helps reduce costs and generate revenue in a highly competitive market. And, while the wealth of data they hold is enough to make other industries envious, there are certain gaps in their data sets that can only be filled by external sources.

Enter telecommunications.

We’ve seen the power and possibility of partnerships between media or entertainment brands and telecommunications providers, from stadiums being able to push personalized deals and content to its fans in real-time via smart phones, to amusement parks being able to interact and engage with guests throughout their visit.

Enabled by integration with API capabilities, entertainment venues can gain data from partner ecosystems, modernize their own applications as a result and build a winning customer experience.

Simultaneously, telecoms providers have access to new revenue streams from the monetization of their data, allowing the opportunity to expand into new markets quickly, with reduced development costs.

So, how can you leverage the wealth of opportunities available from data integration? Join SoftServe and a select group of industry experts for an interactive virtual roundtable to discuss ways to monetize APIs and data, to sell services across new channels and how it can help drive customer satisfaction and retention.

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Friday, February 5, 2021, 12 PM EST


Digital Event Link

About SoftServe

SoftServe is a digital authority that advises and provides at the cutting-edge of technology. We reveal, transform, accelerate, and optimize the way enterprises and software companies do business. With expertise across healthcare, retail, energy, financial services, and more, we implement end-to-end solutions to deliver the innovation, quality, and speed that our clients’ users expect.

SoftServe delivers open innovation, from generating compelling new ideas, to developing and implementing transformational products and services. Our work and client experience is built on a foundation of empathetic, human-focused experience design that ensures continuity from concept to release.

We empower enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today’s digital economy. No matter where you are in your journey.

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SoftServe Media Contact

Andrew Kavka
Analyst and Public Relations Lead