Today’s shoppers expect their favorite retailors to tailor promotions, communications, and commerce to their individual needs and wants, across all channels. But retail brands are still struggling to gain a single view of these shoppers, let alone deliver a cohesive omni-channel experience that anticipates the expectations of tomorrow’s customers.
If personalization maturity is a sound mixing console—what’s your business’s “mix”?
In this white paper, discover:
- The dimensions of personalization
- The personalization maturity model
- Personalization according to customer base and market segment
- What personalization done well looks like