Today’s shoppers expect their favorite retailors to tailor promotions, communications, and commerce to their individual needs and wants, across all channels. But retail brands are still struggling to gain a single view of these shoppers, let alone deliver a cohesive omni-channel experience that anticipates the expectations of tomorrow’s customers.

If personalization maturity is a sound mixing console—what’s your business’s “mix”?

In this white paper, discover:

• The dimensions of personalization
• The personalization maturity model
• Personalization according to customer base and market segment
• What personalization done well looks like