Financial Services

Finance Firms Set to Lift Customer UX Spend

A survey by Finextra for SoftServe confirms that banks and insurers are at an “inflection point” and that customer experience is now “central to most organizations’ digital transformation plans.”

Digital Transformation Plan

It is clear from these samples of key data points that although financial institutions know they are well behind in what customers expect from an online experience, they are now ready to invest more to rectify it.

To understand more about where banks and insurers are in this process and what they plan to do about it, please read here the full data set and the Finextra White Paper that analyses the situation.