Consumers are willing to pay more for content that aligns with their preferences and lifestyles. Since most content today is available across multiple platforms, the question is: what makes a person want to consume one in particular? What's more, what are the factors that differentiate one platform from another, and what type of content drives revenue the most? The answer is the media platform experience.
In the latest whitepaper “Transforming Media Experiences with Modern Platforms” Matt Kollmorgen, SoftServe’s Vice President of Digital Media, explores:
- Digital Platform Experiences for the Media Industry
- The Five Disruptive Factors for Content Consumption
- How Platforms Influences Consumers’ Perception of Content