Reimagining the Digital Patient Experience with Sitecore


44 min



Nearly 40% of healthcare industry leaders say they want to be more technologically advanced but lack either the resources, digital capability knowledge, or both.

This digital event explains why putting the consumer at the center of the digital healthcare experience will improve health outcomes and lower the overall cost of service. SoftServe and Sitecore join forces to improve member engagement by building a foundation for intelligent self-service leveraging pre-built components and world-class DXP partnerships within Human360®.

Hear from Adam Gabrault, EVP of Healthcare and Life Sciences, and John Edwards, VP of Healthcare Consulting and Domain Solutions, as they discuss how healthcare organizations must move to a value-based care model instead of attempting to meet the demands of digital within traditional legacy technology constraints.

Putting the patient and member at the center of the digital healthcare experience with Human360 will increase engagement, build the foundation for intelligent self-service, improve health outcomes, and lower the overall cost of service.

See the Human360® Digital Experience Platform in action as SoftServe’s Associate Director Digital Experience Platforms, Georgi Bilyukov and Sitecore’s Senior Director, Industry Strategy & Marketing, Mike Plimsoll, walk you through its capabilities as a user-centric, digitally-enabled system.

We’ll show you how our Human360® and Sitecore Experience Platform can remove the guesswork when building innovative patient and member experiences.

Digital Platform

Our speakers:

Adam Gabrault

Adam Gabrault, EVP of Client Success, Healthcare & Life Science

Adam Gabrault leads the global sales and delivery for SoftServe’s Healthcare & Life Science vertical. He’s passionate about enabling enterprise and ISV clients to accelerate digital and business transformation that drive measurable results.

As an IT services veteran, Adam has a proven record of leading and growing teams that deliver enterprise-grade solutions for F500 clients in the US, Europe, and Australia.

John Edwards

John Edwards, VP of Healthcare Consulting and Domain Solutions

John Edwards leads the consultation, planning, and delivery of payer and provider healthcare technology solutions for SoftServe’s Healthcare & Life Science vertical. His career has included management consulting roles predominantly focused on building multi-year roadmaps of data warehousing, analytics, and big data products for healthcare clients.

John gained technology operations experience leading both technology and business analytic teams as a VP of Business Intelligence for BCBS of Michigan. Most recently, he oversaw technology operations at Versant Health, managing all of their IT, including business intelligence, application development, infrastructure, network, telecommunications, help desk, and service desk.

Georgi Bilyukov

Georgi Bilyukov, Associate Director Digital Experience Platforms, CoE

Head of the DXP Unit at SoftServe leading a team of architects, engineers and digital strategists focused on building customer-focused solutions. Georgi has 10+ years industry experience combining technical, leadership and consultancy roles. He is passionate about digital platforms and the part of the job he loves the most is turning business and marketing goals into digital experience solutions.
Mike Plimsoll

Mike Plimsoll, Senior Director, Industry Strategy & Marketing, Sitecore

Mike is a seasoned, innovative marketer focused on driving efficiencies and improved ROI through the enhanced use of data, analytics and content marketing.

He currently leads the Industry Strategy & Marketing team globally at Sitecore; responsible for defining and delivering the GTM Strategy per industry and driving growth and value for customers across key stages of their lifecycle.

Prior to Sitecore, Mike held senior roles across client, vendor and agency.

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