4 min read
In March of this year, Google Cloud unveiled Anthos for Telecom alongside its new industry partnerships and overall telecommunications strategy. Though launched with minimal fanfare, Google’s three-part plan to accelerate telecom growth using Google Cloud is a significant step forward in the ongoing telecom industry marketplace.
The specific introduction of Anthos for Telecom as part of Google’s overall strategic telecommunications focus highlights the importance of Google Cloud to its overall mission. Having been a part of the telecom industry already—due to Pixel and Android—using Google Cloud and its products to provide enterprise solutions was a logical next step.
WHAT IS ANTHOS FOR TELECOM?
Anthos was launched in 2019 as part of the Google Cloud Services Platform family. It was meant to empower organizations to better manage their workload by allowing them to use the same interface across multiple cloud systems.
Now, Google has expanded Anthos by tailoring it specifically for telecom companies in order to give them a single platform to manage 5G, Edge, and multi-cloud services. By supporting these multi-cloud environments (in addition to including programmatic APIs) Anthos for Telecom represents a strategic shift for Google Cloud.
WHAT DOES ANTHOS DO?
The short answer is that Anthos is to cloud what Android is to mobile, with both offering:
 Ecosystem of developers & applications |
 Open APIs |
 Global availability |
Google’s use of the same format for their Android platform as for Anthos is to accomplish their goal of allowing businesses to run their applications wherever it works best.
WHAT MAKES ANTHOS FOR TELECOM DIFFERENT?
Specifically, Anthos for Telecom utilizes open-source Kubernetes to provide an open platform for network-centric applications.
With Google Cloud having both global availability and an ecosystem of developers and applications, Anthos for Telecom can capitalize on this framework to accomplish its mission.
Enterprises can create cloud configurations and apply them across all systems they manage simultaneously—thereby giving enterprises seamless governance, regardless of an actual workload’s environment.
BENEFITS OF USING ANTHOS FOR TELECOM
Google already has a solid presence in the telecoms industry and this launch has the potential to continue that trajectory.
(1) Past Successes Eight of the top ten telecom companies have become Google customers and partners thanks in part to the company’s previous experience in successful joint GTM engagement. Continued collaboration between these groups lays the foundation for ongoing business development and growth projects in the near future. |
(2) Apigee Adds Additional Revenue Streams Anthos doesn’t have to act alone. Apigee is already frequently used by telecom providers for their API management and monetization. Since Google has already created an Anthos + Apigee solution and Apigee Hybrid recently expanded to a general audience, using Apigee in combination with Anthos for Telecom makes perfect sense. By being able to tap into Apigee Hybrid for API management as part of Anthos, telecom companies can open up a new source of revenue for their business. |
(3) Leveraging Google’s Size Lastly, any telecom business partnering with Google Cloud is able to benefit from the large size of the existing Google network. Its size means that Google Cloud can leverage the thousands of edge locations already deployed by telecom companies in order to rapidly enable a global distributed edge. |
For telecom companies looking for an open source multi-cloud solution, Anthos for Telecom should be on their radar.
But fully optimizing Anthos, Apigee, and Google Cloud means understanding all nuances and features. SoftServe is one of the very few companies with the expertise in each of these segments who can provide you with an overall solution.
Let's Talk about how we can use this insight to drive business growth and revenue for your telecom business..