by Dmytro Dudchenko, Andrii Khusainov, Iurii KobeinAug 21, 2025

Beyond Software: SoftServe’s Hardware Lab Drives Innovation From Prototype to Scalable Product

7 min read

Whenever a new technology becomes all the rage, its software steals the headlines. But, behind every smart device, wearable, autonomous system, or embedded controller lies complex, high-performance hardware. Still, many organizations find hardware development expensive, slow-moving, and difficult to scale. That’s changing.

Hardware needs tend to evolve organically, regardless of industry, from feasibility studies and quick PoCs to modernizing legacy systems. Unfortunately, these initiatives often stall early — not due to lack of potential, but because of a lack of structure.

What’s needed is a scalable innovation platform that delivers full-stack engineering, from schematics to AI-driven runtime optimization. Such a new platform establishes a new view of product development in industries like healthcare, manufacturing, automotive, and consumer electronics.

Evolve from reactive support to a unified innovation platform

Many organizations seek support and consultation with hardware-related requests such as feasibility studies, embedded PoCs, or legacy system upgrades. These initiatives tend to face further challenges because there is no central framework to connect them to one another.

As such, patterns begin to emerge:

Fast prototyping and feasibility validation are needed
Outdated hardware or firmware is a constraint
Security risks in embedded systems are often addressed too late

To address these common pain points, organizations need a structured entry point that brings engineering, R&D, and architecture together into one powerful unit.

Overcome hardware development challenges

Building connected products creates real-world hurdles for organizations. SoftServe created its Hardware Lab to address these challenges. More than just a response engine, it’s a dynamic innovation platform designed to scale.

Hardware Lab mitigates the following issues that are common to hardware developers:

1. Rapid prototyping

Challenge: Time-to-first-result is critical; clients need MVPs in days, not months.
Solution: Use modular toolkits, simulation frameworks, and structured workflows to build fast, test fast, and pivot faster.

2. Technical risk at early stages

Challenge: Unclear architectures or missing validations block progress.
Solution: Offer feasibility simulations, PoC frameworks, and architecture consulting early in the lifecycle.

3. Legacy infrastructure

Challenge: Clients run on outdated systems with limited integration.
Solution: Modernize with embedded redesign, middleware layers, and IoT connectivity — without full hardware replacement.

Benefit from full-stack technical capabilities

SoftServe’s Hardware Lab covers end-to-end product development across three core engineering layers:

Device level (hardware and embedded)

PCB layout, simulation, and validation
Firmware development for microcontrollers
HW/FW co-design

Connectivity level (middleware)

Low-power IoT protocols
Secure device-cloud communication
OTA updates and remote device management

Intelligence level (software and AI)

Embedded AI runtimes
Real-time inference and compute distribution
System-level optimization (e.g., power per watt, latency, memory)

What makes us different? We don’t stop at the board — we carry hardware through to runtime AI and HPC-level optimization. Dmytro Dudchenko, SoftServe R&D Product Manager

Engineering in action: Real-world use cases

Legacy Hardware Extension: We help extend the life and functionality of aging infrastructure.

Example: Integrated multiple generations of Bluetooth toothbrushes into a unified mobile application, using reverse-engineered protocols and a sleek UX layer.
Impact: Faster updates, lower costs, longer equipment lifespan.

Custom IP Replacement: Free clients from vendor lock-in.

Example: Migrated medical devices from a legacy Linux stack to a Yocto-based system with OTA updates and dual boot security.
Impact: Better control, reduced licensing, and enhanced security posture.

Hardware Penetration Testing: Security is often ignored until it's too late — we help clients get ahead of threats.

Example: Conducted real-world chip-level attack tests (voltage injection, firmware dumping, debug port analysis) on consumer and healthcare devices.
Impact: Strengthened compliance, prevented vulnerabilities, and built user trust.

Faster Hardware Launch: Speed is a competitive advantage.

Example: Prototyped a complex AI-based XR wearable with spatial audio and real-time object tracking — ready for commercial deployment.
Impact: Cut time-to-market while integrating advanced DSP and computer vision models.

Enabling Scalable Innovation: The Hardware Lab provides more than just services — it’s a platform for innovation at scale:

Repeatable engagement model: Clear entry point for feasibility, prototyping, and full-scale production.
Cross-functional collaboration: Hardware, software, and AI teams work in parallel from day one.
Knowledge retention: Tools and learnings reused across projects and industries.

Trends shaping the future of hardware and how Hardware Lab responds

As AI becomes more pervasive, hardware is facing new pressures:

Energy efficiency – Data center consumption may double by 2030, with AI as a key driver. Devices must now optimize every watt.
Real-time latency – Cloud inference is too slow for robotics, XR, and real-time applications. AI must move to the edge.
Adaptability – Fixed logic is no longer viable. Devices must adapt contextually — without human intervention.
Speed of design – PCB and embedded workflows are still too manual. We need automation to reduce engineering bottlenecks.

In light of these trends, SoftServe’s R&D team is already building next-gen solutions:

Edge AI (TinyML): Prototype webcam improves face framing and suppresses background noise, without touching the cloud.
Neuromorphic Computing: DVS-based sensors achieve 99% detection using brain-like event processing — ideal for wearables and surveillance.
Agentic Runtime: Self-adaptive lighting and HVAC systems reduce manual input by 40%–60% using multi-input agents (e.g., occupancy, weather, time).
Agentic Engineering: AI assistant for PCB design cuts layout time by 10x by interpreting netlists and suggesting placement.

Building on these innovations, SoftServe’s Hardware Lab is also enabling the rise of physical AI, where intelligence is no longer confined to digital interfaces but is embedded directly into machines, devices, and physical environments. By merging robotics, advanced sensors, and edge AI, physical AI systems can perceive context, adapt to dynamic conditions, and act autonomously in the real world. For example, healthcare robots that assist in patient monitoring, manufacturing systems that reconfigure themselves for new product lines, or smart retail solutions that respond instantly to customer behavior. Such an evolution takes hardware from a platform for computation to a foundation for embodied intelligence as physical AI prototypes emerge.

Build an innovative future

With the right partner, companies can transform fragmented systems and bold ideas into scalable, high-performance products. This turns hardware development from a bottleneck into an opportunity.

SoftServe’s Hardware Lab is a strategic enabler that fuses deep tech, domain knowledge, and structured processes to drive innovation across industries.

From edge AI and XR platforms to secure embedded systems and fast-track prototypes, we’re helping the world’s most ambitious teams bring next-gen hardware to life.

Whether you're building a next-gen wearable, modernizing legacy hardware, or preparing to launch a secure connected product, SoftServe’s Hardware Lab is your launchpad.

Let’s build what’s next … together.