by  Serge Haziyev

Digital Resolutions for a Disruptive New Year

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Many of us use the New Year as a time to set resolutions and become better versions of ourselves. Traditionally, we start with a list of things that will impact our personal lives: get in shape, stop procrastinating, spend more time with family.

This year, we challenge you to start the new calendar with resolutions for your business – and more specifically resolutions that will leave your organization better prepared for the ongoing digital revolution. Why? According to Harvard Business School, leading digital companies generate better gross margins, earnings, and net income than organizations in the bottom quarter of digital adopters.

Leading digital companies generate better gross margins, earnings, and net income than organizations in the bottom quarter of digital adopters.

Consider adding the four following suggestions to your resolutions list and make sure to continue following through on them throughout the year:

Secure Your Organization

Every year the number of security attacks grow, with enterprise organizations finding it increasingly difficult to mitigate the consequences of data breaches. Resolve to be proactive about security in 2017.

Tom Puthiyamadam, global digital services leader, PwC, says: “Businesses that integrate cybersecurity with digital strategies will be better poised to build trust into everything they do and transform faster. Leading companies are integrating cybersecurity, privacy and digital ethics from the outset. And that enables them to better engage with existing customers and attract new ones. Many also see efficiencies in operations, business processes and IT investments.”

Invest in a secure digital infrastructure to protect your organization’s sensitive data.

In 2016, we witnessed how hackers become more ingenious in their attacks:

  • A California hospital had faced a ransom demand to regain control of its computer system
  • Multiple reports about hacked baby monitors and strangers talking to children
  • Millions of users had trouble accessing Twitter, Amazon, Netflix, Spotify and other popular websites due to unprecedented massive DDoS caused by home devices – from home routers to internet-connected toasters

MarketsandMarkets estimates the security market will grow from $122 billion today to $202 billion by 2021. According to IDC, the key domains for growth are security analytics, threat intelligence, mobile security, and Cloud security.

Prioritize the Customer Experience

Companies must learn from their customers to develop the tools, processes, and platforms necessary to build an exceptional customer experience (СX). According to leading design experts, CX will become the main differentiator among brands, overtaking price and products.


When we discuss creating innovative experiences or transforming operations, IoT often plays a key role in the developing the solutions that address those strategies. Though consumer applications are most well-known, IoT also stands to revolutionize environmental monitoring, infrastructure management, manufacturing, energy management, healthcare monitoring, transportation, construction, and more. Tomorrow’s market leaders are investing in IoT solutions today.

With the right technology strategies in place, leading enterprise organizations can take a broader, deeper, and more thorough approach to digital transformation that will result in competitive advantages in the marketplace.

Uncover more opportunities for long-term growth in SoftServe’s new guide, “Digital Strategies for Future-Proofing Your Business in 2017,” which explores digital infrastructu re, the customer experience, and employee satisfaction.

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