by  SoftServe Team

SoftServe Recognized in the Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide

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SoftServe has been recognized as a Challenger in the November 2023 Gartner Magic Quadrant for Custom Software Development Services, Worldwide. As a global leader in IT celebrating our 30th year in business, we believe this confirms our reputation of excellence, innovation, and commitment to client success.

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We asked SoftServe CTO Alex Chubay to unpack his thoughts on what it means to be recognized at this level. His observation is that there are certain “biomarkers” that must be present in the overall makeup of an organization that excels in custom software development.

When these approaches and practices are deeply engrained, they result in exceptional solutions that provide superior client value. From our perspective, SoftServe clearly exemplifies value for our custom software development clients in three areas.

Long Embraced Emerging Technological Frontiers

“We demonstrate a superior technology focus,” says Chubay. “SoftServe has a strong culture of embracing novel and emerging technologies before they enter the mainstream. Such an approach allows us to stay ahead and provide our clients with high-impact capabilities that enable new use cases and amplify their differentiation years before those capabilities become available in packaged software applications.

“The combination of our technology focus that turns complexity into innovation and our accelerated value delivery capabilities creates a unique formula that helps our clients succeed in their markets.”

Nurturing Professional Growth

Heritage is a developed resource, and its value grows over time. To us, SoftServe’s engineering heritage is a result of another important characteristic to look for in a partner for custom software development. “Our hunger to learn, apply, and share is carefully cultivated,” says Chubay. “It’s a core investment in our people. Our clients see the ROI.”

Experts and leaders are strategically deployed onsite as needed. Associates operate throughout the United States and Canada, with nearly a quarter in the EU and U.K. Additionally, over 95% of SoftServe's workforce works remotely, affording access to a superior talent pool.

SoftServe places equal emphasis on fostering growth and technical knowledge. A pivotal component of this dedication is a proprietary accelerated professional development system called the PeEx (People Excellence) program.

PeEx catalyzes professional advancement and eliminates growth barriers. SoftServe also takes pride in its New Experience Board, or NEBo. This three-faceted platform allows associates to acquire fresh, professional experiences supported by a network of mentors.

SoftServe University complements the approach as a comprehensive educational institution seamlessly integrated into the talent management ecosystem. It encompasses various domains, including SoftServe Academy, the Certification Center, and the Cross-Cultural Communication School.

SoftServe Academy operates across multiple global locations and consistently produces over 5,000 graduates yearly.

Alignment with independent software vendors

“It’s the company you keep,” says Chubay. “We have an organic proclivity to work with technology companies, and they in turn have recognized us with top-tier partner designations. Their endorsement validates our reputation for both excellence and execution in custom software development. The world's leading technology providers have also designated us as a preferred partner. SoftServe's certified alliances ensure the delivery of advanced expertise and unparalleled support.”

Amazon Web Services

As an AWS Premier Tier Services Partner, SoftServe is recognized for 11 certified AWS competencies encompassing vital domains such as machine learning, security, cloud migration, data and analytics, SaaS, and DevOps. In addition to these competencies, SoftServe holds vertical-specific certifications spanning the financial services, healthcare, energy, oil and gas, retail, public sector, and manufacturing and industrials sectors.

The collaborative alliance between SoftServe and AWS has thrived for nearly a decade, resulting in two AWS Ambassadors — a prestigious distinction shared by fewer than 250 individuals worldwide. SoftServe’s partnership with AWS is supported by over 800 certified professionals and the establishment of innovative service delivery programs for EKS and Graviton.

Google Cloud

SoftServe’s alliance with Google has led to more 700 unique GCP-certified client resources. As a Premier Partner with GCP, SoftServe has garnered five specializations and cultivated expertise in more than 35 areas, earning the status of Preferred Partner for Generative AI.

In 2020, SoftServe was named the Global Specialization Partner of the Year for Machine Learning and Apigee's 2020 Emerging Partner of the Year. The distinction earned SoftServe a role as the launch partner for systems such as Anthos, Google's Healthcare Data Engine (HDE), and the Manufacturing Data Engine (MDE).


SoftServe's partnership with Microsoft began in 2004. During the following two decades, Microsoft has recognized SoftServe's expertise with certifications in data and AI, digital and app innovation, infrastructure, and security.

With specializations in Kubernetes on Azure and Analytics on Azure, over 1,200 SoftServe associates hold individual Microsoft certifications — including two designated Microsoft MVPs and over 350 Azure cloud-certified experts.

Chubay's Quote


As an NVIDIA Elite Partner launch partner for NVIDIA Omniverse and NVIDIA AI Enterprise using VMware, SoftServe is this year's NPN Outstanding Impact Partner of the Year.

A dedicated Omniverse Competency Team guides the development of custom connectors, extensions, IsaacSim robotic simulation, CloudXR, and digital twin-based industrial solutions.

Custom Software Development: Choosing your champion

Cutting through the noise to find the right match for custom software development can be daunting. Our experience and successful execution for clients show us that three things matter most — a culture of learning, innovative talent management, and a focus on execution powered by cutting-edge innovation.

We recommend making an informed decision. The Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.1

Discover more about SoftServe's recognition as a Challenger in the November 2023 Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide.

1Gartner Research Methodology, “Magic Quadrant”, 5 October 2023.
Gartner, Magic Quadrant for Custom Software Development Services, Worldwide, Luis Pinto, Gunjan Gupta, Deacon Wan, Jaideep Thyagarajan, Ben Pring, 27th November 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.