by  Maryan Dmytriv

Creating Value: Technical Product Management for Vendors

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Today, clients tend to keep decisions related to a product’s future in silos. Product managers are often overloaded with strategic and tactical activities, customer communications, and more. Meanwhile, implementation teams live within the technical side. With these two sides looking at the product from different perspectives , it is easy to forget the business context that heavily affects the final product.

The role of a technical product manager provides a high-value service that offers new opportunities and benefits for both parties.