Physical AI

Client Voice

Johan Brynås

Director Research & Innovation

Developing digital twin applications with Omniverse allows us to replicate and explore various testing environments in a way that is very hard to do in the real world, without actually going to the customer’s site.
We can train and virtually test Physical AI solutions on an unlimited number of different sites. We can also do a lot of the actual system commissioning in the digital twin, minimizing the disturbance of customer operations when going live. This truly allows us to increase our speed of innovation.

The Data Architecture Behind Smarter Automotive Paint Booths

Our client aimed to optimize a critical operation: the paint booth. SoftServe started by cleaning and organizing the data, then built machine-learning models and a digital twin that stabilized the process and cut energy use by 20%. Discover how we made it happen.

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Our Expertise

Physical AI Transformation

SoftServe turns physical AI concepts into ROI-driven roadmaps with clear execution plans. We help clients prioritize use cases, design proofs of concept, assess risks, select technologies, plan phased implementation, and align stakeholders for successful adoption.

Robotics and Autonomous Systems

We design and integrate industrial and autonomous robots, implement safety systems, develop custom end-effectors, enable path planning and fleet coordination, and build reference architectures for multi-robot environments.

Smart Spaces and Infrastructure

We prepare facilities for robotics and AI at scale, optimizing layouts, enabling tracking and connectivity, integrating building systems, and setting up the data infrastructure needed to support automated operations.

Digital Twins for Robotics and Simulation Platforms

Test changes virtually before deploying them in the real world. We create digital twins, run high-fidelity simulations, perform virtual commissioning and “what-if” analysis, and generate synthetic data for AI training and validation.

Embodied AI Perception Systems

We equip robots with vision and intelligence to operate in real-world conditions. This includes computer vision for quality control, advanced perception like 3D scene understanding and pose estimation, and learning systems using reinforcement and imitation learning.

Operational Intelligence and Decision Systems

Use data and AI to optimize physical operations. We establish data foundations and governance, build optimization and fleet-intelligence solutions, and deliver predictive analytics and real-time decision support for better operational outcomes.

Platform, Edge, and Operations

We ensure reliable, secure operation of physical AI at scale. Our services include edge infrastructure for robotics and AI workloads, RobOps and MLOps pipelines for deployment and updates, and real-time system monitoring for performance and health.

Robotics Managed Services and Support

Keep physical AI systems running at peak performance with 24/7 monitoring, incident response (remote and on-site), software updates, spare parts management, SLA-backed uptime, and performance reporting.

Robotics Workforce Training

We equip teams to work safely and effectively with robots and AI-powered operations. Our programs include operator and technical training, leadership enablement, simulation-based learning, change management support, and custom certification paths.

Expert Insights

Serge Haziyev

Advanced Technologies CTO, SoftServe

We are undergoing a new wave of reindustrialization, driven by physical AI, advanced simulation-first robotics, and factory-scale Omniverse digital twins. Powered by the latest breakthroughs from NVIDIA and adopted by leading enterprises, physical AI is redefining how factories are designed, operated, and optimized. SoftServe helps enterprises adopt and scale physical AI solutions to accelerate automation, boost productivity, and build more resilient industrial operations.

Lyubomyr Demkiv

Director, Robotics & Advanced Automation, SoftServe

SoftServe is building a new generation of intelligent robotic systems where simulation, perception, and real-world execution work together. This unified technology stack enables the rapid design, training, and deployment of collaborative robots and humanoids, boosting productivity, improving safety, and helping bridge global skills gaps.

Physical AI in Practice

SoftServe works with leading technology partners such as NVIDIA, AWS, GCP, and Microsoft, and has hands-on experience across industries such as manufacturing, retail, healthcare, and energy. This makes us a strong partner for bringing physical AI to your business.

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