DXP & Customer 360 in the new normal


Jul 28, 2020


Online, North America


Overnight, traditional lead generation, and customer acquisition methods have changed. The COVID-19 pandemic and the ‘new normal’ of social distancing have significantly impacted the purchase behavior of both businesses and individual consumers, resulting in changes in the marketing mindset. In this session, we will share some of the biggest challenges in an environment of disruptive changes and how you can leverage a digital experience platform (DXP) to reshape your brand's digital presence and sustain your market position.

DXP & Customer 360 in the new normal

Join SoftServe in revealing effective digital marketing and customer experience techniques of using a DXP & Customer 360 view in times of rapid social changes.

Why: The right DXP solution can help businesses adapt to the ‘new normal.' Join SoftServe as we share tips on how to adapt to these times of uncertainty by leveraging a DXP & Customer 360 for a customer-centric go-to-market strategy.

Who should attend: CMOs, Marketing VPs & Directors, Digital strategists, Product Marketers, and Content Specialists

Duration: 45 minutes


July 28, 2020, 1pm CST


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About SoftServe

SoftServe is a digital authority that advises and provides at the cutting-edge of technology. We reveal, transform, accelerate, and optimize the way enterprises and software companies do business. With expertise across healthcare, retail, energy, financial services, and more, we implement end-to-end solutions to deliver the innovation, quality, and speed that our clients’ users expect.

SoftServe delivers open innovation, from generating compelling new ideas, to developing and implementing transformational products and services. Our work and client experience is built on a foundation of empathetic, human-focused experience design that ensures continuity from concept to release.

We empower enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today’s digital economy. No matter where you are in your journey.

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SoftServe Media Contact

Paul Jones
Senior Manager, AR/PR

Tyler Mahan
Public Relations Manager