Retail

Consumer Demand Analytics for Auto Industry Leader

The client is a global software company that specializes in automotive, telecom, and insurance agencies. Their services range from turnkey to custom solutions: website and platform-based application development, lead management and distribution, configuration management, demand intelligence, and business insight generation.

Business Challenge

The client wanted to gather information to tailor more vehicles to the demands of their customers. They approached SoftServe for help with an auto-specific solution that would enable the m to understand and measure demand for new vehicle or model refresh before takeoff.

Solution

The solution at a glance:

  • Quickly set up and launch vehicle line configuration based on: part classes, parts, packages, options, and rules (include, exclude, standard, not available, etc.)
  • Collect details about each visitor, their actions on the site, and what vehicle they configure
  • Generate variety of reports, such as model demand, option demand, demand by region, demand by price, etc. (Reporting module)
  • Avoid false signals (Analytics engine)

Value Delivered

SoftServe helped to create an innovative, analytical, and profitable solution that auto industry leaders, such as Ford, Hyundai, and dozens of OEMs already use.

With this state-of-the-art solution, OEMs can:

  • Capture customer preferences
  • Provide actionable intelligence to optimize profits
  • Design granular demand on the market with geolocation, sex, age, and other customer parameters
  • And increase profit on important launches — yielding $20M in extra mix profit on average
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