Why Today’s Brands Need Fanatics Not Loyalists
Closing new business is clearly vital for every company, but what about those customers who require no “hunting” to reach? In the search for new revenue, loyal customers, brand advocates, and die-hard fanatics are often given less attention, if not ignored altogether.
In this whitepaper learn:
- Why likes, follows, and shares are not indicative of future success
- The differences between a loyalist, advocate, and fanatic
- How technology should be leveraged to convert existing customers into brand fanatics