Why Today’s Brands Need Fanatics Not Loyalists

The days of legacy customization and fallible segmentation (as foundational to business development success) are numbered. Technology is empowering sales teams to identify, track, and engage more efficiently than ever. In order to maximize returns on customer acquisition investments, companies need to consider calculated adoption of data-driven technology, today.

Closing new business is clearly vital for every company, but what about those customers who require no “hunting” to reach? In the search for new revenue, loyal customers, brand advocates, and die-hard fanatics are often given less attention, if not ignored altogether.


In this whitepaper learn:

  • Why likes, follows, and shares are not indicative of future success
  • The differences between a loyalist, advocate, and fanatic
  • How technology should be leveraged to convert existing customers into brand fanatics
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