SoftServe partnering with Adobe Experience Cloud

SoftServe and Adobe Experience Cloud provide best-in-class solutions for marketing, analytics, advertising, and commerce to deliver excellent customer experiences, lasting business results, and rapid ROI.
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Our DXP team empowers you to utilize Adobe’s features for:

  • 01
    Content and digital asset management

    Ensure consistent and personalized content delivery across channels with best-in-class CMS. Easily find and organize your media files within an integrated DAM platform, and connect forms and communication processes for a seamless customer journey—all achieved with Adobe Experience Manager.
  • 02
    Personalization and customer data management

  • 03
    Unified commerce experiences

  • 04
    Omnichannel campaign management and marketing automation

Tangible benefits

Businesses that invest in vision and technology to manage omnichannel customer experiences (CX) report significant contribution to achieving strategic goals:
Increased customer retention rates

Increased customer retention rates

Maximized customer lifetime value

Maximized customer lifetime value

Boosted ROI of customer experience

Boosted ROI of customer experience

Revenue growth

Revenue growth

Our implementation cycle

Our expertise lies in strategic consultancy and vision, as well as excellence in software development:
  • 01Strategy definition

    • Digital maturity assessment
    • Audience analysis and targeting
    • Digital strategy and cross-channel CX journey analysis
    • Mapping CX and business drivers to technical requirements
    • Go-to-market strategy roadmap
  • 02Implementation

    • Rich multi-site management and translation
    • Multi-market core commerce solutions with options for extended functionality
    • Modular, scalable and performance resilient, cloud-based Adobe solutions
    • Fault tolerant and secure by design Adobe solutions on-premise deployment
    • Technical assessments for existing Adobe implementations
  • 03Post-implementation

    • Adobe enablement trainings
    • CX strategy operations
    • Continuous solution maintenance and 24/7 support
    • CX optimization and improvements
  • 04Upgrades & migrations

    • Adobe upgrade or migration assessments
    • Infrastructure evaluation
    • Mapping and content migration strategy

Our Adobe Expertise

  • Product offerings
  • CX
  • Technical competence
  • System integrations
    • Adobe Experience Manager
    • Magento Commerce
    • Adobe Target
    • Adobe Analytics
    • Adobe Campaign
    • Adobe Audience Manager
    • Adobe Advertising
    • Marketo Engage
    • Audience analysis for segmentation and persona definition
    • Customer journey mapping
    • Personalization and automation at scale
    • Content marketing and multisite management
    • Omnichannel marketing and campaign management
    • A/B and multivariate testing
    • Analytics for customer insights and strategy optimization
    • SEO & accessibility features
    • Adobe Experience Manager Sites, Assets, Forms and Screens
    • Pure headless delivery based on customizable core and custom components
    • Modular architecture for reduced external dependencies
    • Extensibility of Magento Commerce functionality using events and observers
    • Mobile experience development based on PWAs
    • Continuous Integration and Continuous Delivery (CI/CD)
    • DevOps / Operation and Maintenance
    • Upgrades and migrations of Adobe solutions
    • Adobe solutions health checks and implementation audits
    Integrations for CX management with Adobe ecosystem or 3rd party tools such as:
    • Content Search Platform
    • Customer Relationship Management (CRM)
    • Content Delivery Network (CDN)
    • Enterprise Resource Planning (ERP)
    • Product Information Management (PIM)

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