DXP and Customer 360 in the New Normal


43 min



In the face of economic uncertainty, businesses are under significant pressure to meet changing consumer preferences, making attentive and efficient customer experience (CX) more important than ever before. For many, existing CX systems and processes are no longer hitting the mark. During a crisis of this magnitude, brands must adapt their CX strategy to not only meet current demands, but also to prepare for lasting changes in customer behavior. Learn more in this engaging digital event.

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About Speakers:

Michaella Pesheva

Michaella Pesheva

DXP Marketing Consultant focused on delivering value to businesses through customer experience (CX) strategy and digital marketing. Michaella ensures solutions contribute to key business goals and improve KPIs by providing seamless customer experiences using different digital platforms for omnichannel content management, digital asset management, personalization at scale, marketing automation, commerce and experience optimization.

Georgi Bilyukov

Georgi Bilyukov

Head of DXP Unit at SoftServe leading a team of architects, engineers and digital strategists focused on building customer-focused solutions using various digital platforms.

Georgi has 10+ years industry experience combining technical, leadership and consultancy roles. He is passionate about MarTech and the part of the job he loves the most is turning business and marketing goals into digital experience solutions.

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