Paul’s recent stories

By Paul HartjenMay 10, 2018

Retail

Personalization in Retail: What Not to Do

Personalization is on every retailer’s mind—bu t what happens when personalization goes wrong?

  2 min read

By Paul HartjenApr 24, 2018

Retail

The 4 Dimensions of Retail Personalization

Retail personalization = Customer loyalty

  2 min read