By Matt McBrideMar 21, 2017
Experience Design

You Are a Designer and I Am a Prototype

Watch SoftServe VP Matt McBride discuss how a tragic accident led to a career in experience design.

By Andrii GlushkoMar 16, 2017
Experience Design

User Involvement – An Essential Part of Development

Experience design expert Andrii Glushko explores the importance of incorporating the design thinking into agile development.

By Brian HeltsmithMar 06, 2017
Experience Design

Designer Dilemma: Users and Stakeholders

Experience design expert Brian Heltsmith explores empathy and the designer’s role in the development process.

By Kate KucherenkoFeb 21, 2017

5 Technology Trends That Will Transform Retail in 2017

Learn how retailers are using AI, VR, and more to improve the customer relationship.

By Jess VadinoFeb 08, 2017

3 Small Changes for Big Impact on Customer Experience

In this blog post, retail expert Jessica Vadino discusses small changes that can improve the customer experience.

By Matt KollmorgenJan 24, 2017

Competing in a Fan-based Economy: Create Fans Not Customers

SoftServe VP Matt Kollmorgen describes the problem with audiences and strategies for cultivating a loyal fan base.

By Oleksandr BerchenkoJan 19, 2017
Data & AnalyticsSoftware Development

How to Load Data from a Hadoop Cluster into a MemSQL Database

In this post, system architect Oleksandr Berchenko describes two ways to load data from HDFS to a MemSQL database.

By Matt KollmorgenJan 11, 2017
Innovation Platform

Digital Transformation – It’s Really All About People

While technology powers today's startups, for users, digital disruption is about creating a memorable experience.

By Serge HaziyevJan 03, 2017
Innovation Platform

Digital Resolutions for a Disruptive New Year

Here's how your enterprise organization can take a broader, deeper, and more thorough approach to digital transformation.

By Serge HaziyevDec 20, 2016
Innovation Platform

5 Trends to Watch in 2017

Learn how Design Thinking, digital platforms, VR, blockchain, and AI will transform industries in the new year.