by  Jakub Koba

The Possibilities for Digital Marketing Platforms

  2 min read

Today, all customers expect a great experience. For businesses that achieve this goal, the rewards can be significant—a high level of customer satisfaction, a more loyal base, a positive retention rate, and ultimately business growth.

But tailoring customer experience can seem a herculean task for many.

Making the Most Out of Digital Marketing Platforms

80% of existing digital marketing platform customers are still on the first levels of digital maturity. They constantly underutilize the potential that they have within their digital marketing platforms to build customer loyalty, expand possibilities, and grow revenue.

Many fail to realize that through your digital marketing platform, your business can:

  • Build a base digital marketing strategy
  • Personalize content
  • Analyze digital marketing results via KPIs, goals, and ROI
  • Execute simple marketing automation

The Possibilities for Your Business

When used correctly and efficiently, digital marketing platforms can engage your customers more than ever before, and propel your business into a whole new digital reality.

Some features include:

  • Personalization (explicit and contextual/implicit): Providing a customer experience tailored to the consumer’s preferences and specific needs.
  • Marketing Automation: Nurture prospects with highly personalized, useful content specific to their interests.
  • 360-degree Customer View: Comprehensive customer profiles that define patterns and needs.
  • One-stop-shop tool: Managing all marketing needs with a high degree of integration and synergy.
  • E-Commerce: Gather data from completed transactions.
  • Omni-channel marketing and commerce: Execute and track a myriad of marketing initiatives through one platform.

By optimizing your digital marketi ng platform, you have endless possibilities to engage and attract new prospects, to optimize your customer experience, and to continually delight your users.

Accelerate Growth and Innovation

Partnering with digital specialists like SoftServe provides both the guidance and expertise to maximize engagement and build a better customer experience.

As facilitators of innovative experiences for our clients and their customers, we are passionate about providing the same level of service to our many Fortune 500 customers. Our team starts by understanding business goals to ensure we deliver a premium service every time. Our experienced team adapts to company culture and challenges, bringing dedication, skill, and collaboration to every challenge—no matter how unique or complex.

Come join us at Sitecore Symposium in Las Vegas, October 16-19, to learn more about customizing platforms to optimize your customer engagement and experience, or contact us today.